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The Home Care, I&I market is moving to meet the growing demand for sustainability.
Sustainable cleaning is driving the consumers habits: when buying household products they seek to minimize their environmental footprint and look for solutions that help them reaching this goal.
Consumers are conscious about the global water shortage issue and they consider its impact in terms of energy usage and CO2 emissions associated with manufacturing and transport. They are also aware of the damages that plastic waste does to people and to the environment and are reviewing their behaviours to reduce plastic pollution by reducing packaging and plastic waste in general.

Looking at these consumers’ trends as an opportunity, we are offering new concepts that ...