The world of fragrances is so vast, so pervasive, so intrusive andinvasive in our lives that, paradoxically, we often don’t even noticeit. Yet, scents and aromas blend into our daily routine all the timeand can change our mood and behaviour. My intention today isnot to explore fragrance perception and its applications, but ratherto to introduce our readers to a company that enters the dailylife of millions of people: Unilever, a giant whose brands are fullyintegrated into our lives and social context.Unilever is in this way in home care, personal care and food in theworld. ...