DIOGO SOUSA-MARTINS*, ALEXANDRA ISABEL ROSA
*Corresponding author
ELS Solutions Group, Estoril, Portugal

Abstract

The nutraceutical, functional food and healthy ingredient market has grown significantly over the past years and is expected to grow further in the future. Strikingly, these products are inserted in a range of different and mutable regulatory frameworks, according to their classification and to the target market. 

This industry is constantly changing, is highly competitive, and the costs and increasing complexity generate considerable pressure for manufacturers and distributors. It is therefore urgent to optimize business processes and generate customer profiles which allow the offer of customized services and products. This is usually obtained using customer-relationship management (CRM) systems. In the current paper, we describe an artificial intelligence (AI)-powered CRM able to manage regulatory and pipeline challenges faced by suppliers bringing them closer to local costumers faster and with less costs, improving their competitiveness.

INTRODUCTION

Treating clinical data using artificial intelligence (AI) is revolutionizing healthcare improving disease diagnosis, increasingly faster and more precise, and treatment planning, which is becoming more personalized and efficient. It also allows a faster and more precise disease prognosis. Examples of such conditions include cancer and Alzheimer’s disease (1, 2).

Customer-relationship management (CRM) systems allow the optimization of business processes and the generation of customer profiles in order to offer customized products and services (3). Pairing CRM systems with AI allows a faster and more accurate matchmaking of supplier offer and customer needs. This, consequently, reduces costs and increases competitiveness in markets such as the nutraceutical, functional food and health ingredient market.

THE NUTRACEUTICAL, FUNCTIONAL FOOD AND HEALTHY INGREDIENT MARKET: A BRIDGE BETWEEN FOOD AND PHARMA, DIFFERENT REGULATORY REALITIES

Nutrition is unquestionably associated with health and disease. However, it is at times difficult to classify products within the nutraceutical, functional food a ...