VALERIE SEJOURNE’
Director of Communications and Stakeholder Outreach at A.I.S.E.

The essential benefits delivered by the detergents and maintenance products industry have been a core component of the A.I.S.E. strategy and messaging to policy makers for some years. But never before has society focused with such critical attention on the personal need for cleanliness and hygiene in every aspect of our lives. A year ago, we could not in our wildest dreams have imagined the turmoil that the COVID-19 public health pandemic would bring to our lives and our businesses. 

To a large extent, the benefits of our industry have been largely taken for granted - people expect shops, public transport, their workplace and doctor’s surgery to be clean, hygienic and safe. Only when this is not the case does it raise our awareness. 

But now more than ever, citizens are mindful of how critical this need actually is. 

This was confirmed in A.I.S.E.’s recent survey of consumers habits and perceptions (1).

Engaging on the benefits of cleanliness and hygiene

This situation opens ...