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HOME AND PERSONAL CARE IS VERY TREND DRIVEN AND WE’VE RECENTLY SEEN A HUGE INCREASE IN THE RANKS OF ONLINE ‘CLEANFLUENCERS’. HOW IS CLARIANT ADDRESSING THESE LATEST TRENDS AT SEPAWA 2019?
It’s true that it’s important to keep ahead of market trends and, at Clariant, we take inspiration from our CleanForwardTM platform, that has unique insights into forward facing trends in the diverse Home Care market. At SEPAWA 2019 in Berlin we will introduce our new CleanJoyable concept, initially comprised of three technologies that support a superior experience for dish washing, surface cleaning and doing laundry - GlucoPure® Sense, Aristocare™ Smart and TexCare® SRN 260. Whether it’s because we live in uncertain times, and cleaning our homes fulfils a desire for order in a time of social unrest, or ...