Dr. ROBERTA MUSTACCHI
Novozymes A/S, Krogshoejvej 36, Bagsvaerd, 2880, Denmark
rmus@novozymes.com

Busy consumers all over the world are looking for ways to get their household chores done faster. Although automatic dishwashers are common in many homes today, manual dishwashing (MDW) is still quite prevalent. In fact, even in homes with a dishwasher, pots, pans and other kitchenware often still need scrubbing or soaking before becoming completely clean – and MDW detergents are commonly added to the soak. But most people perceive dishwashing and soaking processes as tedious and laborious.
Enzymes in MDW detergents can take significant scrubbing effort out of the manual dishwashing process and dramatically increase the effectiveness of soaking, while still respecting skin sensitivity. Roberta Mustacchi, Ph.D., Regional Marketing Manager for Household Care at Novozymes, explains how.

From a business perspective, why is the MDW segment so interesting?
Even if you have a dishwasher, you wash some items by hand. Every day, consumers are faced with dirty tableware that is either too sensitive for dishwashers – like wood, fine crystal or plastics with prints – or too hard to get clean, like casseroles with sticky rice residue, or pans th ...