Abstract

Public health awareness campaigns providing information on nutrition labelling or elements covered on thoselabels may encourage consumers to use labelling schemes during food shopping. Within the framework of the EU-fundedproject FLABEL (Food Labelling to Advance Better Education for Life), public health awareness campaigns were mapped,addressing nutrition labelling in the EU27 plus Turkey. A total of 42 public health awareness campaigns from 16 differentcountries fulfilled the inclusion criteria. Campaign density was highest in a Northern belt group of countries comprisingScandinavia, the British Isles and the Netherlands, and overall it paralleled the penetration of nutrition information.The most common nutrient addressed was salt. Eligible campaigns mostly targeted the general population and did so viatwo or more types of media. Only one third of the campaigns included an evaluation of success. Government senders weremore likely to evaluate the campaigns than other sender categories. Stakeholder involvement was high in thedevelopment and implementation of the public health awareness campaigns.