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In recent years, the sports and life style nutrition market has observed a significant shift in consumer demand towards more ‘natural’ and ‘less processed’ nutritional solutions.

Leading dairy protein specialist, FrieslandCampina DMV is helping product manufacturers  tap into this trend by introducing a new premium quality native protein derived directly from high quality milk.

FrieslandCampina’s consumer research indicates (1): 

86% of Performance Nutrition consumers are interested in Natural/Native products.

73% of athletes will only use premium protein-based performance products.

60% of athletes look for protein-based performance nutrition with nutritional benef ...