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Between 2008 and 2013, the nutritional and performance drink market grew by 48%. The sports drinks sector grew by 30%, nutritional drinks by 38%. The energy drink category reached $11.3 billion in sales in 2013 (+$1.7 billion compared to 2012) (Mintel). The market for nutrition and energy bars in the US increased by 71% between 2006 and 2011, with total US sales of $1.7 billion in 2011. Those numbers show that the sport nutrition market is of interest for consumers and attract more and more people every day.

Nexira began focusing its research early on toward sports performance ingredients that answer the demand of both competitive and casual athletes. Consumer expectations and regulatory factors play a big role in the evolution of the market. They are more and more vigilant about what they eat and they are looking for healthy ingredie ...