ANDREA MITAROTONDA
Neal’s Yard Remedies, Gillimgham, Dorset, United Kingdom

ORIFLAME NOVAGE ULTIMATE LIFT LIFTING CONCENTRATE SERUM

Oriflame Novage Ultimate Lift Lifting Concentrate Serum is described as a clinically-proven advanced performance anti-ageing silky and cushioning Serum said to improve skin’s elasticity and reduce wrinkles.

A closer look at the Ingredient List reveals the formula is based on a water-in-silicone emulsion technology.

The oil phase features emollients such as Cyclopentasiloxane, Dimethicone, Cyclohexasiloxane and Isohexadecane and it has obviously been designed to deliver a light and velvety touch, to absorb quickly into the skin and to leave a powdery after feel.

The presence of a fairly high amount of Ethyl Alcohol will enhance the overall speed of absorption and will impart a fresh and cooling sensation on the skin.

Isohexadecane is most likely introduced through the addition of Sodium Acrylate/Acryloyldimethyl Taurate Copolymer which normally makes use of it as a solvent.

Isohexadecane is a branched chain aliphatic hydrocarbon with 16 carbons.

With an interfacial tension against water of approximately 28.6 nN/m it can be classified as highly non-polar. It del ...