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With its new Application Technology Laboratory for personal care, which opened in Nigeria’s economic capital of Lagos this February, BASF aims to become the personal care industry’s preferred partner in sub-Saharan Africa. Osarenren Igbinoba explains why the region is so promising, how BASF is inspiring local talent, and what the plans for the coming years are.

NIGERIA IS THE HUB OF BASF’S CARE CREATIONS BUSINESS IN SUB-SAHARAN AFRICA. BUT WHY IS AFRICA, AND PARTICULARLY NIGERIA, SO IMPORTANT TO BASF?
Africa has historically been an important foothold for BASF. We’ve been active in the region for over 90 years, starting with the export of colourants and intermediates from our headquarters in Ludwigshafen, Germany, to Kenya in the late 1920s. In recent years, our key industries have ...