MARIA PAVLIDOU
Senior Strategy Consultant and partner at the Healthy Marketing Team- HMT

THE NEW FRONTIERS IN ACTIVE LIFESTYLE NUTRITION AND WHAT IT MEANS FOR THE INDUSTRY

How has consumer’s attitude towards active lifestyle and nutrition evolved post pandemic
Over the 15 years that the HMT has been actively working in the field of nutrition, health, and wellness, we have seen three phases: The 1st phase of health was all about Functional Foods with the focus on the product, ingredients and the effect on my physical health. The 2nd phase of health introduces wellness along with the rise of the Lifestyle Consumer who values nutrition and lifestyle choices based on both health and sustainability factors, contributing to physical health as well as the health of the planet. We are still in this phase and Plant Based Foods is the hero. The 3rd phase of health shifts the focus from physical to mental health. The aim is Happiness, with the holistic view that my choices impact my mental well-being: “my food, my diet, my lifestyle, my environment, my planet... and that I can do something about it with my choices, as my choices can have a positive impact on the future.”

This phase is ...