NINA VINOT¹, GEORGE PARASKEVAKOS²
1. International Sales Director, TargEDys
2. Executive Director, IPA

Our world is complex! At the beginnings were probiotics, with literally thousands of scientific and research articles underpinning their benefits, then followed by prebiotics, and now a ‘biotic’ revolution. As an industry, we need to step back, take a breath and introspect. It is quite evident from our guest panelists how diverse the industry has expanded out to be. They provide us with a 360° look at the ’biotics’ world from diverse perspectives which include industry experts, clinical research organizations, regulatory and consulting agencies, market analysts and associations. Deem it a much-needed update of this fast-evolving sector, at the heart of the Microbiome Revolution, albeit from their looking glass. “It is one of the most transversal mega-trends for the food and nutrition markets” said Cristiana Piangiolino from Synbalance, Italy.

Established and mature markets coming together with the prospect of new growth markets are gleaming with opportunities. The billions of dollars is heard often when mentioning market size and potential growth. A marketers’ dream. But questions do remain, such as level of evidence, regulatory and quality ...