BARBARA OLIOSO
MRSC, formulator, moderator, innovator

The cosmetic industry has grown considerably and steadily in the last decades, with a very healthy growth forecast expected even in the next five years. During this time, consumers have also matured with higher expectations towards milder and greener beauty products. They desire products with high natural or renewable content made from responsibly sourced materials. It is not uncommon for them to check the ingredients list, preferring products with less ingredients that look easier to understand and pronounce. A catalyst or medium for this evolution has been the internet, where consumers access all sorts of information, any time, anywhere. This information is not always a reliable one, however it has changed forever the way people choose and shop for cosmetic products and as a result of that the way the industry formulates cosmetics.

Mintel has also recently observed the growth microbiome trend, not only with the use of postbiotic or prebiotic ingredients but also with claims related to products helping the skin own microbiome. This is an area of extreme scientific interest and a lot of research is going on to truly understand the impact of cosmetic ingred ...