ANDREA MITAROTONDA
Consultant in Cosmetic Formulation Chemistry, United Kingdom

This is a little bit of an unusual Behind the Label, as, unlikely the norm, I will actually start my review with some comments.

I came across this Brand a little while ago while flying from Budapest Airport: they have a nice shop called “Memories of Hungary” where one can buy all-things-Hungarian, including amazing food & booze as well as locally made cosmetic products.

Airport duty-frees are heaven for cosmetic formulation chemists: one gets to try and smell pretty much anything and there is always an opportunity to discover new products.

However, my attention was caught by a little thing on the bottom of the packaging: probably one of the shortest Ingredient Lists I have seen in recent times.

Literally a handful of ingredients: Aqua, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Extract, Cetearyl Olivate, Sorbitan Olivate, Glycerin, Phenoxyethanol, Ethyhexylglycerin and Illite.

That’s it.

Interesting, but it sparked many questions.

Have they really intentionally avoided such ingredients as anti-oxidants, chelating agents and pH ...