KEYWORDS: Preservative, safety, product labeling, marketing.
ABSTRACT: “Safety first” is obviously the mantra that should always be kept in mind when it comes to Personal care products. For decades, preservatives have been employed as protection against the microorganism contamination threat and to prevent the product degradation. Now the latest trend in marketing, it seems, is a cry for the total removal of this kind of ingredients. Would a world with no preservatives be safer than a preservative-free one?

The quality of the cosmetic products has incredibly grown in the last 10 years. Today formulators have powerful ingredients at their disposal that can give the chance to produce active dermocosmetic agents and not only simple beauty creams. Some of these products are often able to solve skin diseases, taking the place of the pharmaceutical products used before.
Of course, as expected by consumers and required by the law, safety is the first priority for a cosmetic product!
Preservatives are the most important category of ingredients available and appointed to support ...
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