COLIN A. HOUSTON
262 Eastgate Drive #323
Aiken, SC 29801
www.colin-houston.com 

Aiken, South Carolina – The global primary surfactant market with a sales value of $14.6 billion in 2015, reached more than 9.7 million tons of products.  Global use of these surfactants is projected to increase at 3.3 percent through 2025.  Asia represents nearly half of the global demand for primary surfactants and is the growth leader.  Primary surfactants are a set of large volume chemicals produced on an economic scale that delivers cost effectiveness that competing surfactants have found difficult to challenge.  These materials dominate consumer product use and maintain utility across a range of industrial applications.  The 9.7 million ton market is gradually evolving as per capita consumption increases and as product styles evolve.  Household usage is declining from 68 percent of consumption to 66 percent over the 2015-2025 period due to faster growth in personal care.  

“The supply of primary surfactants is adjusting to the entry of new detergent alcohol integrated suppliers in Europe over the last few years.  This regional market is in a period of slow growth and the increased competition is favoring producers with higher degrees of supply chain eff ...