Rheomer^® 33 - Design formulations with innovative textures and nice sensations
In today’s competitive personal care market where consumers have a variety to choose from, it has become increasingly important for marketers to offer products that not only offer targeted sensorial benefits but also appeal visually. Addressing this challenge, Rhodia has created an innovative rheological polymer Rheomer^® 33 that allows formulators to create a diverse range of textures in personal cleansing applications.
Rheomer^® 33 is designed to provide efficient thickening, shear-thinning rheology and good suspension properties in low-to-medium surfactant systems. With the economy continuing to challenge formulators to reduce costs, Rheomer^® 33 proves particularly interesting for creating cost effective formulations that have premium appearance because of its ability to exhibit high performance at low surfactant levels.
Providing fo ...