KEYWORDS:  Men's care, skin care.
ABSTRACT: BASF Beauty Creations’ new anti-ageing agent Speci’Men™ has been developed specifically to meet men’s skincare needs. This 100% natural, ECOCERT and COSMOS-approved Baobab leaf extract inhibits the age-related accumulation of degraded, non-functional versican fragments in the dermis, which plays a crucial role in the ageing of men’s skin. Now, men have a trusted ally to help them achieve healthy, more toned skin – with Speci’Men’s efficacy demonstrated across various in-vitro and in-vivo studies and the visible effects confirmed through self-assessment and by volunteers’ partners.

Men don’t get older. With every passing year, their faces become more interesting, with features such as expression lines becoming more pronounced. Maybe that’s one of the reasons men don’t use face creams or anti-ageing products, or simply borrow their wives or girlfriends’ products – until lately that is.

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