PASCALE GAUTHIER
Pharmacist PhD, Charge of courses, Lecturer, Auvergne University, Faculty of Pharmacy, Clermont, Ferrand, France

Abstract

Numerous innovations are retrieved on the era of drug forms where packaging can be seen as a real partner of the users. Materials and design evolved for offer the best usability, but the idea can be to going further with senses integration on product or on their packaging. An overview of some examples is proposed that integrate the taste, the touch, the vision, the Hearing or the Smell for a better uses/compliance for drug medication.

A good Health is observed for global pharmaceutical sector with more than 1400 $Bn (1482 $ Bn, Key figures LEEM 2023) and a 2.1% growth compared to previous year. This market is expected to reach 1900 $ Bn by 2027 (excluded Covid vaccine) with major market for US (42.6%), China (7.6%), Japan (4.5%), Germany (4%), France (2.8%),Italy (2.4%), United Kingdom (2.3%) (1). Innovative drug forms target specifically Oncology (growth of 13% to 17% by 2027), Immunology and Diabetes (3rd largest growth 3-5% over next 5 years).The drug market has evolved for offering better products with great design adaptation in order to improve observance, a key challenge, especially for chronic disease. Definitely, the packaging, is established as a real partner for a better use; all the drug forms integrate evolution for formula (whatever the route of administration) with adaptation to all users (from the youngest to the elderly or disabled persons) (2).Pharmapack, one of the major events for Pharmaceutical packaging, presented new innovative trends in 2024 January, with a panel reflexion focused around Senses in Pharma; this short overview allows to make a point on what can be already seen and what ca ...