MARCELLA BARTOLETTI

Via Cassanese 41, 20090 Segrate, Milano, Italy

MABA is founded and owned by Marcella Bartoletti former Global Fragrance Director at Unilever. A desire to explore the many facets of the power of fragrance in our daily lives is at the basis of this five-part series. The author, together with other experts, will take the reader through a journey across the multiple aspects to be taken into consideration as well as the commonalities, the various challenges, and the critical market/ business imperatives to be handled when planning a new fragrance launch. Following two first articles on Air Care and Home Care, published on the No 1/2012 and No 3/2012 editions of HPC Today, here it is the opportunity to dig into a new fascinating product category: Personal Care and Cosmetics. www.marcellabartoletti.com

IT IS A ‘BIG POT’, ALL ABOUT ‘ME’
The decision to write a single article about the role of fragrance in Personal Care (PC) and Cosmetics products is of course very challenging and risky in a sense, but ... ...