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Three years ago DSM Nutritional Products launched the non-commercial website NUTRI-FACTS (www.nutri-facts.org) providing latest scientific news and established facts about health impacts, requirements and safety of micronutrients. Meanwhile, the website has been established successfully as B2B information source mainly for nutritional experts in food industry and public, healthcare professionals, educational institutions and media representatives. NUTRI-FACTS is also well established on Facebook (www.facebook.com/Understanding.Vitamins) and Twitter (@Nutri_Facts_Eng).

The statistics show that the visitors especially favour the news section and the micronutrient portraits, followed by the “Topic of the Month” and the “Expert Opinions”. The latter one is of interest as it offers reliable comments from independent experts on relevant topics. This, by the way, applies to the entire website: all the content is documented with references and quotations, and does not simply reflect the opinion of a company � ...