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They “get” it. And, increasingly, they demand it. But they also expect ethically produced goods to perform equally to, if not better than, their conventionally produced counterparts.
Younger generations are doing more research and reading than ever before. Sustainability standards and certifications are on the rise. And the apps in our pockets provide instant insights into the safety of products and source of ingredients. UN Sustainable Development Goal 12 (Ensure sustainable consumption and production patterns) assures that this spotlight will not fade. With product footprints influencing purchase decisions, personal care brands need more options. One solution is to use innovative natural ingredients t ... ...