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Despite their worldwide widespread use, sales of vitamins and minerals are still growing. Even if multivitamins and multimineral products continue to appeal consumers, single-ingredients are growing due to the knowledge of consumers on what individual minerals or vitamins are doing. In addition, while consumers believe taking vitamins and minerals is very important for maintaining a healthy lifestyle, the same consumers believe that natural origin ingredients are healthier than the synthetic ones. Consumers are demanding more transparency, more safety, more information about ingredient origins, in fact cleaner labels.

Vidya Herbs’ premium herbal extracts range is now enriched with a specific clean label essential trace element offer. Extracted from plants using a gentle water-based process, these ingredients are su ...