Vytrus Biotech has been recognised with the runner-up prize of the Cosmetorium Awards 2021, organised by the Sociedad Española de Químicos Cosméticos (SEQC), with the Formulation Award “Clean Beauty, less is more”. At Cosmetorium 2019, it won the Cosmetorium Awards in the “Ingredient Innovation” category for its active ingredient Olea Vitae™. A cosmetics industry accolade that was followed by in-Cosmetics Global’s Best Ingredient Award 2020 Gold and Silver for its Kannabia Sense™ and Deobiome Noni™ actives.
The latest creations of the Vytrus formulation department have put efforts into the “Clean Beauty” movement and aim to bring sustainable cosmetic concepts that have respect for people, their well-being and the environment.
The formulation that caught the eye of the Cosmetorium 2021 jury was LET IT BEE, Nourishing nectar. This fast-absorbing emollient nectar nourishes and cares for the skin and deeply moisturizes, leaving the skin feeling soft and silky after application. This proposal, formulated with Nectaria Lithops as the main active ingredient, is an aqueous gel with nourishing oil drops, capable of maintaining hydration and skin comfort. Levulinic acid is used as part of the formula’s preservative system to mimic the bees’ strategy to protect the nectar against microbiological deterioration.
Vytrus’ latest launch, Nectaria Lithops, the Cell Nectar for a D-Skin, is one of the key innovations in the shortlisted formulation. It is a 100% natural and vegan cosmetic ingredient derived from plant stem cells with a biophysical mechanism of action that stimulates the production of vitamin D in the skin, thanks to innovative and sustainable biotechnology. Lithops, the plant that inspired Vytrus, has an optimal structure to maintain its hydration and perform subway photosynthesis in situations of extreme drought in its natural habitat, the desert.
This formulation with Nectaria Lithops makes sense in a post-pandemic situation, where vitamin D levels have been drastically decreased due to increased time spent indoors and lack of exposure to sunlight.
