Vytrus Biotech, the company specialized in active ingredients derived from plant stem cells for the cosmetic industry, has received the prize in 2022 BSB Innovation Awards for its natural active NECTARIA LITHOPS™.
The active ingredient has been ranked on the 2nd position in the BSB Innovation Awards in the 2022 edition in the category of Actives. An award that recognizes the biotech active for its creative approach due to its biophysical mechanism of action based on a plant strategy.
NECTARIA LITHOPS™ is a 100% natural active from plant stem cells that biophysically stimulates vitamin D production topically for the first time in cosmetics. It provides the cosmetic industry with a new concept, the D-Skin (dewy, deeply hydrated, vitamin D enriched skin, and a D-approach for sun care).
The story that inspired Vytrus’s innovation comes from the plant Lithops pseudotruncatella (‘Living Stones’), an expert in the management of water, space, and light in very extreme conditions. Thanks to its plant mechanism of action, NECTARIA LITHOPS ™, respectful with the skin microbiota, boosts vitamin D production in skin cells to create the optimal skin environment, hydrate the deepest layers of the skin, increase the skin dewiness and cheek volume, and improve oxygenation, microcirculation, and skin tone and texture.
While opening a new D-vision for the whole Sun Care market (why choosing between being protected and having a healthy skin, take it all!), NECTARIA LITHOPS™ approaches cosmetic applications such as volumizing and brightening formulations, tone and texture evening treatments, wellbeing & antioxidant products, dry/very dry skin formulations, dermal filling applications, moisturizers, skin densifying and structuring formulations, and radiance and glow treatments, highlighters, and colour cosmetics, amongst others.
